The mixture of fashion and architecture backgrounds of the company owners has helped them in the elegance of the wears. It doesn't come as much of surprise to most of their followers with the way the company has won numerous major and national awards in Malaysia. WOO/FIZIWOO an elegant collection piece manufactured by FIZIWOO with inspiration of the dress coming from Malaysian cultural elements of traditional wear. Dresses designed by this brand show the physique of the wearer in the most appealing way possible, with comfortable and elegant fabrics, as well as professional tailoring. Their dresses no doubt again shows them as one of the best designers in the country. WOO/FIZIWOO blends the fashionable urban lifestyle of women.
FIZIWOO is a fast growing and popular luxury women's brand; a relatively new company, but which compete greatly with other fashion big names in Malaysia. The company was founded in 2009 by a young designer, Mohd Hafizi Radzi, who was 20 at the time, and he was later joined in 2011 by an architecture based designer, IzreeKair Haffiz. Today, FIZZIWOO has a great number of followers which include the royal families of Malaysia, top echelons of the society and the country people as a whole. FIZIWOO focus solely on female fashion with the view of maintaining feminity and softness of material in promoting the female fashion. This is no surprise as they employed the principle "less is more", as they try to adopt sleek and clean design in balancing their creation.