Biyan’s philosophy is to preserve traditional heritage, which is translated in his mission behind the creation the brand, with impeccable craftsmanship, beautiful embroidery, intricate beading and original silk prints being the signatures of the brand. The brand uses batik, weaving and embroidery to create romantic, classic and sophisticated pieces.Biyanlikes to describe his work as the pride of Indonesia and this explains the use of handcrafting traditions, which Biyan said, is the duty of the present generation to keep it for future generations. Biyan also embraces versatility in fashion and therefore encourages even his clientele to mix his batik pieces with other wears. This also reiterates the uniqueness of the brand as the collections can be mixed with different fashion styles and designs. Biyan creates pieces that can be worn for formal and casual occasions, allowing all fashion lovers to have a piece of their uniqueness and versatility. Shoppr is reputed for stocking the best fashion brands and has therefore made Studio 133 Biyan a top brand in its store.
This history of Studio 133 Biyan dates back to the late nineties when Biyan started his studio in Surabaya. The RTW label came to being due to the high demand for Biyan’s works however in ready-to-wear pieces. Biyan consequently succumbed to the pressure and started making ready-to-wear pieces while maintaining his luxe and elegant touches his works were famous for. It is also worth noting that the name Studio 133 Biyan was because that was his studio’s address number at the time of launching the label in Indonesia.