For Love And Lemon is a company founded by two best friends, Laura Hall and Gillian Rose Kern in 2011. Laura Hall was originally from Minnesota but she moved to Wyoming at the age of twelve where she Gillian Rose Kern. Years later, she traveled off to college and obtained a business degree at the University Of Colorado Boulder. After college, she went to Australia where she did her intern at One Teaspoon. After eight months of falling in love with Australia’s unique style, she decided it was time to pack up and head home. She then joined forces with her BFF and travel companion Gillian. Gillian Rose Kern was born and raised in Wyoming and she always knew she was destined for the fashion industry. She made her first garment at the age of five and was voted ‘Most Unique Style’ in high school. She got a fashion design degree at FIDM. After completing college she interned for the popular brand Bec & Bridge. After being completely inspired by Australian fashion, she packed up and headed to Los Angeles where she and her friend started their brand. After college and living in Sydney, Australia for a year (doing fashion internships), they moved back to Jackson Hole, Wyoming & got waitress jobs so they could save up money to start their own line. They were making patterns and sewing samples after work. When they completed enough pieces throughout the season they had a ‘fashion show’ in the ski bar were they worked at. Some photos from that reached a couple buyers who inquired about carrying the collection and that's how the line started.
or Love and Lemons was cultivated on the principles of confidence, femininity and individuality. It is for the woman unafraid to take risks, forge her own way and embrace a bit of adventure. They offer five lines including Ready-to-Wear, SKIVVIES, KNITZ, SWIM and Lil’ Lemons (for the stylish little ones), their mission is to design clothes that inspire women to embrace their uniqueness in all aspects of life.