By offering a wide variety of comfortable apparel ranging from casual and contemporary to evening and seasonal wear, in a selection of sizes from US10 to US18, they ensure comfort and the right fit for all curvy and full-figured women. At FLOW they have decided to drop the “plus size” label and embrace a woman’s curves no matter what size she is. But why do they only carry US sizes 10 to 18, you ask? Well, they have decided to cater their brand to a segment of the sizing scale that isn’t adequately catered to. Neither “straight sized” nor “plus sized” according to the industry, these curvalicious divas have been left with two options, squeeze their curves into straight clothes or opt for “tent” fashion. A standard clothing size often has little to do with the shape of one’s body, a size US10 is equally likely to fit a curvalicious 5’2” hourglass figure as it is to fit a more athletic 6’ tall glamazon. So they choose to take a different approach to sizing, with their Sizing Recommendation Engine and their Dress Your Shape page, they offer women of all shapes, sizes, heights and fashion tastes to find the perfect fit for them. After all that’s all that really matters! Celebrating the full figured confident fashionista or curvalista who embraces & flaunts their curves, FLOW is a clothing line of comfortable and fashionable clothing for women of all shapes and size, for every day and every occasion. Rock those curves in clothes designed specifically for you. Visit Shoppr for your quality FLOW products.
FLOW evolved from a growing need for fashion apparel that embraced and liberated curvy women from the sack-like excuse for clothing that was readily available in “straight sized” stores. A few more inches in your bust or hips shouldn’t mean you should lose all shape in the clothes you wear. On the contrary your curves are more defined and so your fashion should be more structured. At FLOW they believe every woman is a goddess and should feel her best all day, every day. Art and style are the hallmarks of the clothes they bring to life with superior tailoring techniques, suitable fabrics and colours plus the best workmanship and designs for all silhouettes. Their focus is to bring out a woman’s confidence and enhance the beauty that flows from within.