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FJALLRAVEN

Fjallraven is a Swedish company founded by Ake Nordin in 1960. At the age of 14 he was concerned about the conditions of the backpacks then as they ride low and tend to bunch up so he made a wooden frame to help distribute the weight on his back. People who noticed the comfortability of his backpack asked him to make one for them. Ten years later he started his company and named it after the Arctic Fox which is an endangered specie. They specialize in outdoor equipment like backpack, Clothing and rucksacks. The company has a strong market presence in Sweden and It is also available in other European countrie like Germany. Among its popular products are the Kanken backpacks.

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