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EVERLAST

Everlast is a Manhattan based American brand that designs, manufactures, licenses and markets sporting equipments, clothing, footwear, and accessories for boxing and mixed martial arts. It all started in 1910 when 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time because they barely last for a season. He decided to make suits of his own that would last for a full year. He named this suits everlast. In 1917 he was approached by a young boxer named Jack Dempsey, and he asked him to make specialized boxing equipment for him that would last more than 15 rounds of intensive training. Dempsey won the world's heavyweight championship with this equipment in 1919 and this led to the evolution of Everlast boxing equipments. The company later expanded its activities into MMA and has been awarded the World MMA Award for Best Technical Equipment Brand 5 times, most recently in 2014.

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