The brand venerates the fresh space Los Angeles provides for their global youth, together with its ungentrified neighborhoods that keep Los Angeles street culture sparkling, alive and authentic. What began as a small graphic t-shirt collection has grown into one of the only leading women’s contemporary streetwear label’s in the world. Dimepiece in its 10th year added another solid installment, from influential to unstoppable, as international celebrities like Nicki Minaj, Rihanna, Cara Delevingne, Miley Cyrus, Wiillow smith, Selena Gomez, Ellie Goulding, Jourdan Dunn, Jessie J and Katy Perry, among many, have emerged as big fans. The brand which came into lime light in Los Angeles street of fashion in 2007 has been killing it around the globe since then with its urban-inspired fashion piece, hats and accessories. The brand’s designers created the line with the intention of proving street fashion to women to allow them express their female empowerment.
Dimepiece is an international fashion and lifestyle brand that unequivocally encourages charismatic street style and an unapologetic boldness in women’s apparel. The brand was founded in 2007, in the heart of Downtown Los Angeles Fashion District. Co-creators Ashley Jones and Laura Fama’s charismatic vision quickly transformed it into the go-to brand for the girl power and urban silhouettes among international trendsetters. The brand pays homage to the city it was born in; personifying street wear’s objectified attitude, and its legacy of resistance, and also providing an influential voice for women’s evolving role in society.