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CHI CHI LONDON

Chi Chi London is one of the fast growing online fashion retailer in the United Kingdom specializing in prom, evening and cocktail dresses. The brand was established over 25 years ago and has grown into a world recognized fashion establishment. Chi Chi London has for years studied the shortcomings of the fashion world and has proffered solutions for them in the best way possible. They manufacture fashion that is meant for the modern woman; bold, confident, beautiful and stunning.

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How To Choose The Perfect Chi Chi London Dress For The Right Occasion


Wedding Guest

Female wedding guests have to be extra careful and thoughtful of what they wear. You can’t wear white, lace in moderation, and no extravagant dress designs. Don’t worry, we’re here to help you choose the ideal Chi Chi London dress for your next wedding invitation. 

If it’s a garden wedding, mini or midi dresses in a light and friendly colour palette are ideal. Choose a dress that shows off your legs, but covers your chest area. Check out these dresses: Chi Chi Tyna Dress and Chi Chi Dayna Dress.

If it’s an indoor wedding, chances are, it’s a formal event! Therefore, we suggest a long dress, preferably in a colour palette of blues and pinks. Since maxi dresses cover your legs, choose a dress that exposes other parts of your skin, for example a cut-out back or a sleeveless top. Check out these dresses: Chi Chi Ryshia Dress and Chi Chi Kimi Dress.

If it’s a beach wedding, choose a dress that is sophisticated, yet casual enough for the beach. Opt for a flowy maxi dress or cute mini dresses with floral designs in a light colour palette. Check out these dresses: Chi Chi Petite Leeney Dress and Chi Chi Ashanti Dress.


Bridesmaid

If you’re one of the lucky ones who can select her own bridesmaid dress, we’re here to help you choose the right one! Firs off, stick to a light colour palette, but try to avoid whites or champagne colours as this will shift the focus from the bride’s dress. Try to be cohesive with the bridal dress by choosing a dress with lace and/or tulle. Ideally, choose a garment with a lace bodice and tulle skirt, in midi or maxi lengths. Check out this dress: Chi Chi Alicia Dress. However, if lace and tulle is too feminine for you taste, stick with a more subtle and classy design. A fitted bodice with a pleated skirt and waist tie. Check out this dress: Chi Chi Petite Ekaterina Dress.


Semi-Formal Occasions

Dressing for semi-formal events is always a difficult task. You find yourself asking: “Can I wear a dress?” “What length should my dress be?” “Is a maxi length too formal?” “ Is a mini dress too informal” “What colour is most appropriate?” “Is a jumpsuit appropriate for this event?” “Do I wear high heels?” “Are flat shoes too casual?” “Should I bring a clutch bag or a shoulder bag?”, and so on. We will try to answer these questions in the best way possible. The simplest way to explain a semi-formal attire is this: it is not as casual as your work wear, but not as formal as an evening gown. Basically, it is in between casual and formal. Women can decide between a wide range of clothes: jumpsuits, dresses in midi lengths, skirts, blouses, and more. Along with low, midi and high heels, clutch bags, sling bags and more. If you decide to go for a midi dress, opt for one in a fancy fabric such as silk, cashmere, leather or satin. The colour of your dress should reflect the time of day. If the event is held during the day, opt for light and happy colours like yellow, red, orange or white, and if the occasion is at night, opt for dark colours like black, metallic, maroon or navy. The dress length should be knee-length, as maxi is too formal and mini is too informal. Opt for style such as skater, peplum, pencil, bodycon or mermaid. Accessorise you dress with necklaces, bracelets and earrings. Also, opt for high heels and a clutch bag. Furthermore, you can also wear a jumpsuit. Opt for one in sophisticated materials like satin or silk. Experiment with multiple fabrics, such as lace and velvet to add a little spice to it. Keep your romper in dark colours to give it a formal vibe. Jumpsuits come in a variety of different designs and cuts - palazzo, culotte, cut-out, split pants, straight or skinny cut, and more. Moreover, if you prefer a two-piece, opt for a co-ord that includes a skirt or formal trousers and a top or blazer. For a daytime event, opt for a brightly-printed co-ord such as floral patterns, or geometric patterns in vivid colours. Choose a light fabric like cotton, rayon or viscose. For evening occasions, opt for a luxurious two-piece in a solid-coloured design. Again, for night events, opt for a dark colour palette. A co-ord does not always have to come in a set. You can mix and match yours however you like. But, it has to be visibly clear that they belong together. For extra style points, opt for a satin pants suit with plaza trousers, a blazer and a trendy blouse with matching peep toes and an elegant clutch bag. 


Professional Work-Environment 

Back in the day, pants suits and midi dresses were a must. However, nowadays, virtually anything works. From jeans and sneakers to joggers and t-shirts, the work environment has become much more casual in most offices. However, in some offices a certain level of professional attire is still compulsory. From midi dresses to maxi dresses and bodycon skirts, this style guide will give you fresh work wear ideas. No time to dress up this morning? No problem - opt for a stylish maxi dress and add a waist belt for structure and style. Wear loafers or heels if appropriate. Don’t forget your work tote, too! This look is for casual office environments. It is modest but still sophisticated and stylish. Alternatively, go for the classic - a midi bodycon skirt with a bodysuit blouse, a cute blazer and mid heels. This look is a classic and is both appropriate for work as well as super stylish. The bodycon blouse will remain neatly tucked in for maximum comfort and style. You can also wear a formal pantsuit for business meetings. Opt for a more stylish version - palazzo pants, a loose blouse and an oversized blazer. Add heels for a sleek look! This look will surely turn heads in the office. While it is super stylish, it still remains a high level of sophistication and comfort, too. Furthermore, opt for a culotte romper. These are very trendy and professional at the same time. Dress it down with sneakers or dress it down with high heels. Whatever you go with, you will be sure to look stunning at work. A culotte jumpsuit is also the perfect after-work look to meet your girlfriends for drinks. Alternatively, go for another classic look - the midi dress. This doesn’t involve much styling time. You can add a waist belt or other accessories like bracelets, necklaces, rings or shawls to your dress. Wear it with heels and a laptop bag. Opt for a bright and vivi-coloured dress to brighten up your work-day. Or, opt for a classic work colour like grey, black or white. Keeping a subtle makeup is also important in a professional work environment. Opt for a natural and simple makeup look. Use an eyelash-lengthening mascara, a brow defining eyebrow pencil in a natural tone, powder and foundation, subtle peachy blush, and a nude lipgloss or rose lipstick. Finish your makeup with a setting spray to hold your makeup in place!

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