The Carvela fashion brand is a member of the Kurt Geiger footwear
family. The brand has been able to hold its own in the fashion industry, especially within the footwear market. It is said to hold the position of the glamorous older sister in the family. The goal of Kurt Geiger especially with the establishment of the Carvela footwear brand was to feel the gap created due to the lack of quality yet affordable pieces in the footwear market. Consequently, Kurt Geiger decided to launch this unique brand with wonderful collections of footwear.