The aim of the brand is to ensure that fashion lovers can enjoy affordable style and quality styles and designs. This principle has helped the brand gain its global repute and increased popularity. Since their first sale in Salford, Manchester in 1972, Brave Soul has grown from a relatively small yet sought after fashion brand to a global label renowned for the best of British design and street style, being stocked in over 1500 stores across the globe. The brand also has a flagship store in Madrid and Barcelona, with impressive and diverse showrooms in Manchester, London, New York, Dusseldorf and Hong Kong. The contemporary fashion line made in the heart of the North West has incorporated the effortless yet edgy ethos of the ‘heart of Manchester’. Brave Soul is featured in thousands of fashion stores across the globe and Shoppr also has different collections from the brand for the shopping pleasure of its customers.
Brave Soul is a fashion brand owned by two brothers, Rajan and Sanjay Kumar. The brothers also un the company and since the first sale of the brand in Salford, Manchester back in 1972, the company has grown in leaps and bounds to dominate the fashion industry globally. The brothers saw a niche in the market and the need for the creation of affordable trend led fashion. The company is owned Whispering Smith, and the family run business over the years have collaborated with a team of fresh designers has developed trend led products to satisfy customers across the globe.